GURU Summer 2021 60sec

LET IT ROLL (WORKING TITLE)

CONCEPT:

Simulate rolling transitions for GURU products

HOW TO

By creating consistant rotational camera movement around a centered focal point, we creatively show each GURU can in a specific environment

 

PRODUCT ORIENTED

AND

VISUALLY STUNNING

SYNOPSIS

Scene 1 (Guru original) 10 sec

  • Morning, we open on a biker standing at the trailhead, bike between the legs; Guru Original in hand. Camera rotates, rider sprints out of frame

  • Location: Mountain Top

  • Casting: Male, mid twenties, enduro bike

Scene 2 (Guru light) 10 sec

  • OPT #1: Late morning, urban scene, a basketball player dribbles the ball on concret with a Guru in hand. Camera rotates, player crossovers the ball

  • OPT #2: Late morning, urban scene, tennis player prepares for serve. Camera rotates, individual takes a sip

  • OPT #3: Late morning, urban scene, runner takes a break for morning run. Camera rotates, individual checks sports watch and takes a sip

  • Location: Urban setting, concrete, asphalt

  • Casting: Male or female, sporty, mid-twenties

Scene 3 (Guru Yerba) 10 sec

  • Shot #1: Noon, harsh light, individual chills in a pool in a round floatie. Camera rotates, talent opens can and lays head back to relax

  • Shot #2: Underwater camera rotation, same setting

  • Music effect: Underwater muffled sound matching underwater shot

  • Location: Refreshing residential Pool

  • Casting: Female, mid-twenties, bathing suit

Scene 4 (Guru Matcha) 10 sec

  • OPT #1: Afternoon glow, a hiker inside a forest takes a break from the heat. Camera rotates, individual takes a sip

  • OPT#2: Afternoon glow, two or three friends hang out at a picnic in a park could also be a campfire. Camera rotates, duo cheers

  • Location: City park or deep forest

  • Casting: Male and Female mix could be a couple

Scene 5 (Guru Guayusa *TBC) 10 sec

  • Late afternoon Sunset. Friends chat around a table. Camera rotates, duo cheers and take sips

  • Location: Terasse or balcony, could be marina

Scene 6

  • Motion design: Different GURU cans flipping to match rotation of scenes. Logo Reveal. Tagline “Let the good times roll” (Working tagline)

  • Call to action “Now available across Canada” *TBC

  • Casting: Male and Female mix

POTENTIAL CUT-DOWS

  • Each scene can be cut down to 15 sec and 5 sec standalone clips

  • Each scene is shot in 9:16 and 16:9 format